Betgenius and Betfair in Sportsbook Management Agreement

TAGs: Betfair, BetGenius

Betgenius Logo 60022nd May 2012 – Betgenius Limited, the leading provider of data-driven software solutions to the global sports betting industry, has signed an agreement with Betfair, the world’s largest betting community, to supply their automated Sportsbook Management products.

Betfair have selected Betgenius to power their new fixed-odds product which is already available in some regions and will continue to be launched over other existing and newly regulated markets. The products will automate both live and pre-match betting from creation to pricing through to settlement.

Mark Locke, CEO of Betgenius Limited, said:

“Our Sportsbook Management products are the most sophisticated in the market and coupled with the size and quality of data our Estonian operations creates, makes it the perfect solution to Betfair’s needs. This agreement builds on our on-going relationship with Betfair and adds to the number of high profile clients that use our products and services.”

Nick Hagen, Sports Operations Director at Betfair, added:

“The quality of the Betgenius offering, both pre-match and in-running, makes it the ideal suite of products for Betfair to launch with as the company expands its product offering in both new and existing markets.”

Notes to editors


Betfair is the world’s biggest betting community having pioneered the betting exchange in 2000.

Driven by cutting-edge technology, Betfair enables customers to bet at odds sought by themselves or offered by other customers. The company now processes over seven million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.

Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008. Betfair currently employs over 2,000 people worldwide. The company holds betting licences in Gibraltar, the US, Tasmania, Italy and Malta.


Founded in 2000, Betgenius has grown to become the leading provider of data-driven software to the sports betting industry. Employing over 350 dynamic and customer-focused professionals and with offices in the United Kingdom, continental Europe and Asia, Betgenius supplies these products to sportsbooks and lottery operators worldwide. Betgenius remains at the forefront of a fast moving industry and continues to push the boundaries of betting product innovation.

The Betgenius data centre is a 24 hours a day, 7 days a week data collection facility in Tallinn, Estonia where skilled and highly trained operators undertake rigorously designed data gathering and multi-layer quality assurance processes to deliver the most accurate sports data in the market place regardless of where or when the event is taking place.

Betgenius collects and aggregates schedules, lines, odds and results data for thousands of sporting events every week across over 50 sports in more than 90 countries. This huge repository of sports and betting data is combined with sophisticated software to provide tailored, business-critical content and marketing solutions with guaranteed accuracy. This combination enables sportsbook and lottery operators to increase revenues and manage costs by improving the efficiency intelligence, and usability of their sportsbooks.

For further information on Betgenius and other products please contact:

Felicity Green
+44 (0)20 7438 8650

or visit


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