BUSINESS

Paddy Power sign deal with fanatix; bwin.party director departs; Endemol UK reshuffles pack

TAGs: bwinparty, Endemol, fanatix, Paddy Power

paddy power bwin endemolPaddy Power is working with technology specialists fanatix to give fans an in-match social TV experience for tomorrow’s Champions League final. Using the fanatix social TV platform fans will be able to engage with each other across the globe. The platform features an integrated group messenger, access to match stats as well as the chance to interact with Paddy Power pundits. Paddy Power commented: “We’re always looking for fun ways to engage fans in a dialogue during big sports events and fanatix is the ideal platform to address the fast-growing second screen sports audience.”

Bwin.party’s commercial director has left the company to “pursue other interests”. eGR reports that Michael Brady has resigned after two and a half years at the company’s bingo brand Cashcade. There are strong rumors he is working on a social gaming project and it means that only one person, finance director Mark Segal, remains at Cashcade after it was acquired by PartyGaming back in 2009 for £71.9 million. It brings an end to Brady’s second spell at the company after he originally worked for the company in 2000 for three years.

Endemol UK has announced big changes at the top with a new CEO triggering a significant reshuffle. Former chief operating officer Lucas Church was appointed to the role with former chief financial officer Richard Johnson given the COO position. It was possible because Tim Hincks stepped up to be president of Endemol Group and chairman of Endemol UK. The company owns Endemol Games who are responsible for some of the best-known slots games on the market right now.

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