BUSINESS

Unibet looking for new ad agency; Amaya launches Moldova SMS lottery; RAY pleased with online contribution

TAGs: Amaya Gaming, Finland, Moldova, ray, Unibet

unibet amaya raySwedish-owned Unibet is looking for a new company to handle its £2million UK advertising account. A story on Campaignlive reports they’ve approached a number of agencies directly and are open to pitches. Unibet’s account was previously under the pan-European wing of TBWA\London. The news follows an impressive set of results released earlier this week.

Gaming provider Amaya Gaming Group has successfully launched Moldova’s first national lottery. “Milliane Pentru Moldova” launched on February 15 and works using SMS technology. David Baazov, president and CEO of Amaya, commented: “Our unique SMS technology is proving to be a very effective means of acquiring lottery customers, as it recognizes the fact that mobile devices are becoming more and more ingrained into the daily lives of people worldwide.”

The SMS lottery is the first service to be launched by the two after an exclusive 20-year contract was signed. It’s expected that additional services will be launched in 2012.

Mr. Ion Antohi, the General Director of the National Lottery of Moldova added: “The National Lottery of Moldova will act, based on the five main values: integrity, transparency, social responsibility, customer care and respect for employees.”

Finnish slot machine association RAY was impressed with the contribution online gaming made to a strong set of results. RAY’s record year saw a €29.1million rise in total profits to €410.8m with gaming revenues up 6.6% to €739.1m. The press release stated that Internet games have “exceeded expectations” as the Playtech-powered service generated €29.7m in revenue during its first year of operation.

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