BUSINESS

Betfair gets new media deal; Sportingbet confirms Danish acquisitions; Microgaming has diamonds in its eyes

TAGs: Betfair, Denmark, Live dealer, Microgaming, Sportingbet

hot newsOnline sports betting exchange Betfair has awarded it’s lucrative media planning and buying account to Arena Media. CampaignLive reports the £2million contract went to the firm owned by Havas Media. Arena took over the contract from WPP media agency MCHI and they joined Karmarama (digital) and Big Al’s Creative Emporium (advertising) on the company’s media roster.

Sportingbet has confirmed the acquisition of two Danish sportsbooks. The international gaming firm signed a deal to take on Danbook and Scandic back in October and the deal hinged on them both being awarded Danish gaming industry licences. The deal, which is worth up to £8.5million, is performance related and is worth £4m cash and £500k in shares up front. It means they have a sizeable presence in Denmark with Sportingbet and Centrebet also owning licences in the newly regulated market.

Microgaming is launching a “Diamond Edition” of its live dealer games that promises to make the online experience even more like a real casino. The new edition adds to the high definition video streaming with redefined graphics and a lot more statistics than ever before. Multi-player roulette joins Microgaming’s live dealer offering with participants now able to see other player’s bets on the table. A spokesperson for Microgaming Live Games said: “The Diamond Edition was partly conceived because of the trend we have noticed towards playing multi-player games, and we were keen to ensure that players have even greater opportunity to take advantage of this function, this time through Roulette. Already, 16 Microgaming customers are using the Live Games product after just one year in the market, meaning that our first-rate technology and comprehensive live experience is being used by thousands of gamers worldwide.”

When can we expect the “walk in and leer over the hot dealers edition” then?

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