France Pari targets emerging markets with SportnCo brand

TAGs: France Pari, SportnCo

france pariWith successful partnerships already in place with the likes of Partouche, Itechsoft Game and JOAonline, which has served to boost the company’s betting offering, France Pari has taken another step towards the development of its B2B activities in emerging markets in Europe.

France-Pari has brought its white label sports betting and horse race betting solutions together under the SportnCo brand. The move according to France-Pari, will allow SportnCo to be offered to new operators to take advantage of soon-to-be regulated European markets such as Denmark, Spain, Germany, Belgium and Greece.

SportnCo will launch two new betting platforms by the end of the month; a horse race betting platform for JOAonline, the interactive division of France’s third largest casino group, followed by a sports betting platform for ITECHSOFT GAME via

“The launch of SportnCo is the result of a strategic move, where we have decided to expand our B2B activities overseas,” said Hervé Schlosser, CEO of France Pari. “For such development, we are going to use our technological and betting know-how, that are both dedicated to regulated markets. It enables our customers to focus on marketing issues without having to bother about IT or betting matters.”


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