Sportingbet gets new tool; Bet365 extends Oddschecker lead

TAGs: Bet365, Oddschecker

sportingbet ladsSportingbet is looking at a new way to procure customers in order to increase the volume that is travelling through their website. The sports betting company is using technology from Transversal that will allow it to answer questions more promptly much like a search engine.

Steve Talbot, customer conversion manager at Sportingbet, told, “Sports betting is a very time-sensitive activity .

“We anticipate that by using the Transversal solution we will improve the usability of the site, and in turn this will help customers to find information more quickly and, ultimately, increase the number of bets placed. In addition, we are aiming to achieve a 20 per cent reduction in inbound queries to our contact centre.”

It comes as Sportingbet sounds as though it’s on the verge of being gobbled up by Ladbrokes.

bet365 logo newBet365’s reign atop the Oddschecker top ten has continued for another month. The news is more interesting than usual though as the Stoke-based privately held company became the first company to achieve a 20% share of the market. Their lead over Betfair was extended by almost half a percentage point more than it was a month ago.

Their ascent further into the Oddschecker stratosphere was brought on by an epic Royal Ascot during which they enjoyed a 24% share of the horseracing market. Elsewhere in the top ten, Boylesports continued to make gains after moving clear in sixth place now almost 2% ahead of Skybet. Stan James will be quaking in his boots knowing that Boyles are within half a percent of his firm. The top ten read as follows:

1. Bet365 20.00%
2. Betfair 16.30%
3. Paddy Power 9.12%
4. William Hill 8.33%
5. Stan James 7.36%
6. Boylesports 6.86%
7. Skybet 5.07%
8. Betfred 5.01%
9. Victor Chandler 4.74%
10. Coral 3.75%


views and opinions expressed are those of the author and do not necessarily reflect those of