BUSINESS

The lads continue to restructure; CasinoRoom.com get QuickFire casino portfolio

TAGs: casinoroom.com, Ladbrokes, Microgaming, Quickfire

Ladbrokes logoThe iGaming industry’s number one for laddish antics has almost completed restructuring after another key member of staff was shown the door with nothing but a souvenir tour T-shirt. Ladbrokes online head Gary McIlraith left his role as CEO Richard Glynn looks to complete the process of integrating all parts of the business into one. A spokesperson for the lads told eGaming Review, “We are moving away from being run as separate business divisions for digital, telephone betting and retail to a structure that will allow us to put the customer at the heart of what Ladbrokes offers.”

The same spokesperson also confirmed that the group around three new areas of products, channels and customers would need restructuring. eGR said, “Current MD of UK and Ireland Retail, Richard Ames, will oversee product, retail MD Nick Rust will bear responsibility for channels, while current director of customer experience Stephen Vowles will take charge of the customers brief.”

In other news, Microgaming powered QuickFire has announced that it will provide its flash based casino product to CasinoRoom.com. The deal means that the site will benefit from the first and biggest global progressive game network and Microgaming slots such as Thunderstruck. You could even get a cheeky peek at Lara Croft’s behind if you’re lucky.

Director of Casinoroom.com, David Cabrera, commented, “QuickFire’s rapid integration process, combined with Microgaming’s premium content, made it the obvious choice when looking to enhance our gaming portfolio. Microgaming has a reputation for offering the very best branded content and the biggest jackpots in the industry and we’re sure our players will be delighted with this new agreement.”

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