Sweden’s Cherryföretagen has signed a partnership deal with the Special Olympics Europe/Eurasia. It is a strategic partnership deal under which the company’s EuroLotto.com daily lottery draw will become the official lottery partner for the Special Olympics Europe/Eurasia.
Cherry believes the new partnership will allow EuroLotto.com to reach an expanded audience across 58 countries throughout Europe and Eurasia.
While Cherry continues to deal with the Norwegian authorities, this deal positions the company for expansion.
The new strategic partnership includes marketing and promotion of Special Olympics Europe/Eurasia which is the largest sports governing body for people with intellectual disabilities in Europe and Eurasia.
Additionally, the agreement included marketing and promotion for EuroLotto.com through TV commercials, media and press coverage including radio, internet, as well as social media sites such as Facebook and Twitter.
Gunnar Lind, CEO and president of Cherry said in the release “Special Olympics is one of the world’s most favourable brands and organizations and we are very proud to take part in a movement that is so special to so many million individuals, athletes and families around the world…Many of the Special Olympics national programs will also be benefitting not only through the PR and awareness campaigns but also receiving a portion of the lottery profits in the respective countries.”
Kai Troll, Director of Special Olympics Europe and Eurasia, said in the release: “We are happy to welcome EuroLotto and Cherry to the Special Olympics family. The partnership is a strategic step in reinforcing the strength and value of our global Special Olympics brand on a European platform.”