Online exchange betting service, Betfair, has announced the appointment of a new Global Head of Customer Marketing and Loyalty in the shape of Alasdair Wright. There will be renewed calls for Betfair to rename the company “YoYoBet” such is the up and down nature of the firm. Oscar Nieboer, Director of Brand & Marketing Services at Betfair commented: “Alasdair brings a huge wealth of experience and I am delighted to welcome him to Betfair. Having led marketing teams within Sky he is well versed in using the full range of marketing channels, and having run large teams he is conversant with the geographic and organizational challenges we face here at Betfair.”
Prior to this appointment, Alasdair filled a number of related roles during a ten-year spell at broadcasting giant BSkyB. Upon filling the role, Wright said: “I am thrilled to be joining Betfair at an exciting time in the company’s continued development. It is rare to get the opportunity to work with such an innovative product and I am looking forward to driving marketing efforts which enable customers to get the best out of their relationship with Betfair.”
In other job news, Dragonfish marketing director Gavin Bisdee is reportedly the latest member of the team to leave. eGaming Review reports that he’s leaving down the tried and trusted route of pursuing new opportunities. He told eGR, “The creation of Dragonfish has been a challenging and hugely rewarding experience and I am delighted that, through the efforts of many skilled colleagues, it has become a highly respected B2B business in the gaming market in such a short space of time. I now wish to move on to other challenges but have no doubt the team will continue to deliver great things and grow the business.”
It comes after a number of high profile departures from the company in recent months including CEO David Zerah and B2C managing director Adi Soffer-Te’eni.
