The first time that we heard The Sun had a bingo platform we were very intrigued. Did their bingo slips purely consist of a number of pairs of breasts in different shapes and sizes, and the first person to match them to corresponding pictures on the big screen won?
Although this would have been highly amusing, this is apparently not the case.
The company that runs this and a number of other bingo sites, Gamesys, has been subject of a possible takeover by one of the largest land-based gaming providers in the world.
Caesars Entertainment, owners of the Harrah’s brand, were thought to have been offering a figure of around £300m for the brand that also owns the very successful Jackpotjoy.com site.
A source involved in the process told the Guardian “it was an early stage chat, but hasn’t gone anywhere.”
A Caesars spokesperson, however, told eGaming Review that, “We can tell you with 100% certainty that we have not made any offer to buy any company”
Gamesys already has strong links with Caesars as it runs the company’s online bingo operation and this isn’t the first time that the company based in the centre of the iGaming industry, London, has been subject to a takeover. PartyGaming bid for the company back in 2006 but talks over a £200m deal broke down after the US ban on online gambling.
It’s also rumoured that this could be an attempt by Caesars to position them preferentially ahead of any future regulation of the United States online gambling market.