BUSINESS

Betfair makes appearance on Colbert Report

TAGs: Betfair, Colbert Report, InterTrade, mainstream media, Stephen Colbert

More and more we are beginning to see online gambling become more intertwined with mainstream media. Barriers that onced plagued the industry seem to be disappearing faster than virginity on prom night.

When the US was in the heat of it’s elections for the House and Senate, it was an online gambling company, Bodog, that was featured on the Dylan Ratigan show, as their odds were considered of valuable insight to election races. That episode was a classic example of the growing credibility of the online gambling industry and the attention mainstream media is beginning to pay it. It also gave credence to Bodog’s Ed Pownall’s excellent assertion that so-called political experts and their forecasts can afford to be completely off, but online operators take special care in getting these odds right.

Colbert in this episode, claims he loves gambling, but when he dives into politics he starts with what InterTrade and Betfair’s odd are for who the 2012 Republican nominee will be. Believe it or not, Sarah Palin and Romney are the favorites…Let’s think about that for a second, imagine Sarah Palin running the show. Time to go get that safety cave in the hills stocked.

Nonetheless, aside from excellent publicity from placement on a show of the Colbert Report’s caliber, the exposure once again points to the growing relationship between online and mainstream media. Here’s the episode where Betfair made its Colbert debut.

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