We can imagine what William Hill was like as a toddler. Always fidgeting, much to the chagrin of his aristocratic parents, quite popular but not the coolest by all means, and always jetting off round the globe. No urprise then that they’re planning expansion into another country, this time Austria. It comes after they, earlier this week, announced their move into Sweden and they’ll be using Austrian agency Aigner PR in order for the move to go as smoothly as possible. If I were Aigner I’d be suggesting a name change for better brand awareness. How about Wilbur Hillenmeyer? Read more.