The likes of Betfair and William Hill may have withdrawn from France claiming that there was no profit to be made from the newly opened market-place, but have they missed a trick? Though the World Cup is two days away, the reason some operators have applied for French licenses has nothing to with football – or the sport betting sector at all. “Poker has the biggest potential,” says Ongame Network head Martin Lerby. “At least in the early phase of the regulated market.” Nice raise. Read more.