Considering there’s only a week to go until the 2010 FIFA World Cup kicks off, the news that France will award the first of its new gaming licenses ahead of the sporting event would seem a mixed blessing. 1-2-3-GO! Oh, you weren’t ready? Quel dommage… There were 30 licenses up for grabs, and 20 companies who applied — if those numbers sound off, it’s because companies were required to apply for individual licenses for each of their betting channels. Not applying for licenses were UK companies Betfair and William Hill, but perhaps their pulling out of France is just a tribute to the 70th anniversary of Dunkirk, we don’t know. Read more.