Sex for sale: world’s #1 domain goes back on the auction block

Last week we got news about the domain name having changed hands for a reported $5.5M, although the buyer’s name has not yet been made public. Now comes word that the mother of all domain names,, is being put back on the market by Escom LLC, the company who bought it for $14M four years ago. So how much will it go for this sloppy second time around? Read more.