Media Corp to auction off domain for acquisition cash

media-corp-auction-domain-acquisitionDespite announcing boffo year-end numbers just a week ago, Media Corp has retained Sedo GmbH (Sedo) to help sell off Media Corp’s wholly owned domain. Media Corp claims to have received multiple inquiries as to the domain’s availability, including ‘a number of very significant indicative offers’, but the company’s Board thinks public auction is the way to go.

Media Corp CEO Justin Drummond stated that the company was actually flush at the moment, but was seeking ‘significant financial resources’ to take advantage of ‘a number of exciting acquisition opportunities in the online gambling and online advertising space.’ Hmmm… Wonder if Sportingbet would take a meeting…

Sedo recently handled the sale of for $13m. Rival auction outfit Snapnames handled the Bodog Brand’s purchase of for $5.5m in May of this year. It will be very interesting to see where ranks on that lofty barometer. And don’t forget, the year of the domain names still has another month to go!