Paddy Power have made millions out of an ability to court controversy, kick up a stink and attract headlines in the mainstream press, so the only surprising thing about its latest television advert generating so much heat, is that it was passed for for purpose in the first place – something that CalvinAyre.com queried here at the time. The Advertising Standards Authority says it is going to investigate their latest ad featuring a team of blind footballers kicking a cat into a tree. Paddy Power’s marketing authorities say, ‘Job done’. Read more.
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