Hot on the heels of Canal+ and M6, French TV broadcaster AB Groupe has become the latest to jump in bed with a betting company after signing a multi-year agreement with PartyGaming. Party must really know how to talk the talk given that this is the second deal its sealed following it’s accord with PMU – despite not having even launched in France yet. Subject to license approval, the terms of the deal will see AB launch a LuckyJeux branded poker site on Party’s French poker network alongside PMU and PartyPoker.fr. In online poker liquidity is king, and that impressive three in a bed is a promising start for Party. Read more.
