With the soon-to-be-liberalised French sports betting market firmly in its sights, French online betting provider France Pari has signed a white label deal to provide sports betting services to Itechsoft Game, operator of free to play poker site Netbetpoker.fr. Under the terms of the B2B deal Itechsoft Game will expand its poker offering to include a free-to-play sports betting product while France Pari will offer its sports betting expertise and services to the company. Pourquoi pas? Read more.