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Paddy Power billboard is a sign of the times for racing

TAGs: Cheltenham Festival, Paddy Power

Power to the bookie

Power to the bookie

Turns out Paddy Power has pissed someone off. Funny that. This time it’s the racing authorities, who are quietly seething at the Irish bookmakers’ record-breaking billboard, or, to be more accurate, the hideous, tacky eyesore with which it has decided to violate the glorious Gloucestershire scenery for the purpose of a bit of attention-seeking at the Cheltenham Festival. Shouldn’t really be rewarding Green Square with the publicity it craves but this is quite literally a sign of the times, in as much as it advertises just how dependent racing is on the cash of the bookies. Read more.

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