IGT Leads Industry with Localized and Region-Specific Games at ICE 2012
(LAS VEGAS – Jan. 17, 2012) – Innovative games with localized content highlight International Game Technology’s (NYSE: IGT) stand at ICE Totally Gaming in London, Jan. 24-26.
IGT’s groundbreaking, market-attuned games are designed to appeal to global audiences and are tailored for specific regional cultures with localized themes and appeal. At ICE, IGT will showcase its sleek new lineup of slots, poker and casino management platforms that delight players.
“IGT consistently leads the industry and we are thrilled to introduce games that are localized and regionalized to appeal to our diverse markets,” said Craig Churchill, IGT senior vice president of International Sales. “IGT is dedicated to bringing the industry’s best games and systems products to our customers around the world.”
Investing approximately $200 million in research and development each year, IGT continues to deliver on the promise to the Asian, Latin American and European markets with its localized, market-attuned games featuring region-specific themes that thrill players with edge-of-their seat excitement. Exclusive Asian-themed titles for the Asian casinos include Pearl Dragon®, Azure Dragon™, and Eastern Gems many of which appear on the IGT Bluechip Neo® cabinet. This newly designed cabinet features an ergonomic design for enhanced player comfort.
In the Latin American market, IGT’s new video slot themes Carnaval Riches™, Dia de Muertos™ and Huevocartoon® OnCore Progressives entertain players with heavily-themed graphics packages that celebrate popular Latin American holidays and Mexico’s animated sensation. In addition, IGT continues to appeal to the unique styles of game play within European and South African markets with new region-specific game titles such as Jekyll & Hyde® Video Reel.
Casino operators indicate IGT is a trailblazer in video slots, and industry experts agree. According to the September 2011 edition of the UBS Slot Industry Survey, IGT video products scored highest in game performance in 2011.
IGT’s unrivaled product portfolio, filled with hundreds of other popular titles, along with the Company’s industry-leading systems will be available at IGT’s Stand #3430 at ICE 2012. For more information about IGT at ICE 2012, please visit IGT.com/ICE2012.
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at www.IGT.com or follow IGT on Twitter at @IGTNews or Facebook at www.facebook.com/IGT.
IGT Public Relations