Google attempts to run Circles round competitors

Jamie Hinks
March 14, 2011
5 Comments

Google Social Circle - Lifestyle and Gaming Industry If you thought you had all the social network accounts on the planet then think again as another might be about to touch down at the crowded heliport d’friends.

Facebook and Twitter may well have taken over from where Myspace and Bebo started off but the clamor to make a successful site has meant that instead of taking one over Google may be making their own.

The rumors have been around for a while but it now looks like May could be the date when Google Circles will be launched.

Still shrouded in secrecy, and not known whether it will even be released, rumors are that it will allow users to share photos, videos, and status updates. The service will inform those in your closest “circle” of friends when you update anything on your profile as opposed to everyone on your list.

There are mixed signals coming out of Google, and a writer on Read Write Web, although being told to the contrary, believes that there may be something in the pipeline but they’ve simply chosen not to unveil it at SXSW Interactive.

What it might mean for the online gaming industry is not know, but the success of Zynga shows how social networking can easily be used in order to gain a significant standing in the online gaming market, even if in some cases no money is changing hands.

It remains to be seen what happens but it will probably be the case that Google won’t be running Circles around any of their competitors in this space any time soon.

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  • franco

    Damn google, they have been trying this for the nth time. Last year they launch Google Buzz to compete with twitter, like what happened with orkut, it didn't work out. The only thing that we value google products is that they will be always integrated with their SE which we really VALUE in our industry.

  • Ed

    If Google would create their own social networking site, it will make social network marketing Google focused. SN marketers will concentrate more on this Google Circle, by the thought that Google will prioritize search on their own products. Should Google continue with this project, I think Facebook & Twitter should make their own search engine that can compete with Google.

  • leo

    You can't count Google out! I hate Google in that they are just too damn big for their britches. Google Circles will most likely come and go but Google won't go down without a fight. Google plays with things until their tired of it just as kids do and then move on to something else. If it were up to me I would slap Google silly and put a dunce cap on em and stick them in the corner. They have used and abused their fan base til people have no choice but to go to facebook for their advertising needs. When people join “Google Circles” they ought to be on the lookout for the dreaded “Google Slap”. Google will be deciding what people can say to their friends! Google and “Big Brother” of George Orwells “1984″ are one of the same. Big Brother is watching! I would bet ya 2-1 that Google will mess up “Google Circles” for everyone. They remind me of the government's stance in that THEY know more about whats good for us than we do!

    Now that I got that out of my system, you all have a nice day! I think I'm gonna go gamble and blow some more steam off!

  • Craig

    Google's Social Media products are mainly used by SEOs hoping to increase their websites rankings… Same goes for social bookmarking sites, twitter accounts etc. pp

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