The Story
Google recently implemented changes in its ‘gambling and games policy’ to allow sports betting ads in some US states and online gambling promos in some countries. The tech giant has now allowed sports betting ads in Indiana, Iowa, Montana, Pennsylvania, and Rhode Island. Operators in these states are allowed to engage in promotional activity via Google Ads, Google Display Network, YouTube and AdMob but not through Google Ad Manager. As always, these operators are prohibited from promoting other products and targeting underage punters. Also, the leniency of Google on gambling advertising has also spilled outside the U.S. after allowing operators in Colombia, Kenya, and Nigeria to promote online gambling.
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