UK-listed online gambling operator 888 Holdings acquired BetBright’s sports betting platform, which include the latter’s Dublin office and staff. An in-house sports betting product is the “missing piece” in 888’s portfolio and with BetBright’s acquisition, 888 now has complete ownership of most of its product offering. BetBright is the latest purchase made by 888 in a span of less than six months after the acquisition of online bingo brands from JackpotJoy and the All American Poker Network.
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