The UK Gambling Commission (UKGC) released a document which outlined its vision of ensuring “fairer and safer gambling” in the UK for the next three years.

The UKGC laid out a five-pronged approach with protecting consumers’ interests as its priority. The said goal can be achieved in part by imposing “tougher and broader sanctions on operators (including lotteries) who fail to treat customers fairly and make gambling safe.”

The UKGC showed that it is not fooling around when it ramped up its enforcement game this year, identifying regulatory shortcomings by and imposing hefty fines on Gala Interactive, Stan James Online, BGO Entertainment, lottery betting operator Lottoland and a record £7.8m knuckle-rapping of 888 Holdings in August.

The UKGC also wants to require operators to provide more information about the risks of gambling and better controls to manage gambling activity; ensure effective and independent arrangements to resolve consumer complaints and disputes; improve the UKGC’s own regulatory activity and; focus on “optimizing returns to good causes from lotteries.”

If they continue to fall short of their responsibility to provide fair and safe gambling to their patrons, then they should.

The UKGC's five-pronged strategy, if implemented without prejudice to operators, seem to be a win-win move for both business owners and the patrons.

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While it is essential to come up with new content, it is not a taboo to repurpose some of the content that gained positive feedback from your readers. However, the repurposing should be done by creating different, original versions of the core message

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