I have always firmly believed that the television ads that leave the biggest impression are those that make you laugh. Whichever ad agency the U.K’s Betting and Gaming Council (BGC) hired to do its holiday season slate of safer gambling ads seemed to have the same sentiment, as their new five video campaign is loaded with laughs.
The campaign is targeted at men between the ages of 18-34 (ok, they got me!) and seeks to help those who “might be at risk of overindulging during the festive period on products, including gambling.”
All of the advertisements end with the name of the campaign, Limits are Good, and the campaign’s website, BeGambleAware.org. Through that site, those who are afraid they might have a problem can find a wide range of resources that may help.
“We set limits on what we do every day and betting and gaming should be no different,” said Brigid Simmonds OBE, Chairman of the BGC. “Over the festive period with so many important sporting events, if people wish to have a bet it’s important not to lose track of how long you spend or the amount you have staked.” She added:
“Tools are available online and in betting shops and casinos to help you set your time and spend limits and we encourage everyone to use these. For those worried about their betting or gaming, there is the option to self-exclude from gambling entirely and support is available throughout the festive period from the National Gambling helpline 0808 8020 133.”
Each video is great, blending humor with a hint of problematic behavior. The hot sauce ad above might not be your cup of tea, so why not a bit of over celebration?
I take issue with this below ad though, as who wouldn’t love a room full of bubbles?
All of the ads are currently available on YouTube, and will begin appearing on operator channels and in retail locations over the next few weeks, just in time for Holiday breaks. Results of the campaign after a first evaluation will be released in approximately six months.
