• BtoBet eyeing evolving South African opportunity … Publishes Industry Report “Transforming the South African iGaming Industry into a Model for Africa”
Following its expansion in regulated markets across the whole African continent, BtoBet is eyeing with interest the evolving situation concerning the South African market. Having by far the most 
developed technological infrastructure in Africa in terms of internet and smartphone, the opportunity is ripe for the country to thoroughly regularize the market and follow the path undertaken by other countries in order to reap more benefits whilst safeguarding not only the investment of the operators but the players’ interests as well.
With the country already boasting a strong retail gambling market, BtoBet has published an Industry Report analyzing the huge opportunity, in technological terms and market revenue, that South Africa keeps in hold for the iGaming industry, and how the introduction of a strong regulatory framework could propel the country at the forefront of the gambling industry in Africa.
Sabrina Solda, BtoBet’s Chief Marketing Officer, stated that the region already has a strong reputation from a retail perspective. The task now is to do the same for the online sector, where online gambling, including sports betting, is still unregulated. An opinion also shared by Themba Ngobese, CEO of the Casino Association of South Africa (CASA), who in a recent interview expressed his views that the government should intervene soon regarding the matter. “The government needs to step up with a deliberate and concerted effort to enforce its laws to protect the regulated gambling industry and the public.”
The Industry Report “Transforming the South African iGaming Industry into a Model for Africa” also analyses the national gambling statistics that have been published by the local National Gaming Board, which indicate that the overall Gross Gambling Revenue have been registering exponential year-on-year growth, with the GGR for the financial year of 2018 amounting to 28.8 billion rand.
Take the opportunity and download BtoBet’s latest market analysis and see how you can grasp the opportunities that the South African market keeps in hold.
About BtoBet. BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com
