Ability Games Pvt. Ltd. in India continues to expand at a rapid pace. In its latest move, the company, which operates a number of poker and fantasy sports websites, has announced that it has signed an agreement to allow users to make payments through Amazon Pay for its 11Wickets fantasy sports portal, GLaws.in reported.
11Wickets has only been around for about six months, but has already left its mark. One of its brand ambassadors is actress Sunny Leone and it now reportedly has more than a million registered users. The site is an associate sponsor of the Mzansi Super League out of South Africa, as well as Team Nangarhar Leopards from the Afghanistan Premier League.
In touting the deal with Amazon Pay, Ability Games CEO Navneet Markharia stated, “We are excited to join hands with Amazon Pay. This will help the audience enjoy skill-based games and earn cash back at the same time. This association will improve awareness in online games. The online gaming industry has maintained its popularity because it has evolved with time. 11wickets.com aims to be part of this evolution by providing a modern twist to traditional games.
“There is an online boom and the Indian online gaming community is looking for a better gaming experience. With the rising popularity of online gaming, these factors will strengthen the bond between the user and the brand. All the ingredients of explosive growth in gaming are present in the country-be it the demographics, internet or smartphone penetration.”
In order to promote the new deal, 11wickets and Amazon Pay are offering a 50% cashback deal to users who deposit through the payments platform on the 11wickets website or through its mobile app.
Amazon Pay is a product of large eCommerce shopping giant Amazon. According to the Amazon Pay website, “Amazon Pay makes it simple for hundreds of millions of customers around the globe to pay for products and services using the information already stored in their Amazon accounts. It’s a familiar buying experience from a brand customers know and trust.”
11Wickets offers a range of fantasy sports, including soccer and cricket. It is reportedly India’s fastest growing fantasy sports website and is capitalizing on the extreme popularity of the activity in the country. Some analysts have predicted that there could be as many as 100 million users in India by the end of this year.
