New multi-year service agreement will see Mr Green transition its recently acquired Redbet brand to the Kambi Sportsbook
Kambi has signed a contract extension with Mr Green in a deal which will see the Kambi Sportsbook integrated into the operator’s recently acquired Redbet sportsbook brand.
The multi-year agreement further strengthens the relationship between Kambi and Mr Green, which was formed when Mr Green launched its Kambi-powered sportsbook in 2016.
In addition to Mr Green, the agreement includes the provision of services to the operator’s recently acquired Redbet brand, therefore adding an additional revenue stream for Kambi.
Redbet will switch from its current sportsbook provider in favour of the Kambi Sportsbook, with technical integration expected to be completed during Q3 2018.
Kristian Nylén, Kambi Chief Executive Officer, said: “I’m delighted to have signed this extended deal with Mr Green and happy to welcome its Redbet brand into the Kambi network after being selected ahead of its current supplier.”
“Mr Green has been successful leveraging the Kambi technology to develop unique and differentiated sports betting experiences and I look forward to Redbet benefitting in similar fashion.”
Jepser Karrbrink, CEO of Mr Green LTD, commented: “In Kambi we have a supplier which gives us the control and freedom to follow our own strategic path and create bespoke sports betting experiences for our players.
“As such, we are happy to sign this contract renewal we also look forward to Redbet being on the same platform as Mr Green enabling us to increase efficiency in our Sportsbook operations while offering different user experiences reflecting the two brands Mr Green and Redbet.”
Mr Green becomes the latest Kambi customer to commit itself to the supplier for the long-term, with 888 Holdings, LeoVegas, Paf, Napoleon Games and Kindred Group having all signed extended deals during the past 12 months.
The contract renewals have secured the vast bulk of Kambi revenues for the long-term, providing the company with a strong platform for future growth.
