CalvinAyre.com returned to G2E Asia 2017 in Macau to cover the day two of the conference and here are the highlights.
The second day of the Global Gaming Expo (G2E) Asia 2017 at the Venetian Macau remained packed with more local and international delegates coming in to see the 11th year show. Exhibition floor remained busy so as the session halls.
Day 2 conference highlighted gaming operations and technology in Asia. An executive roundtable featuring leaders from integrated resorts and industry suppliers comprised the panel – Scientific Games Chief Executive of Gaming Derik Mooberry, MGM China Holdings Chief Operating Officer-Gaming John Shigley, Aristocrat Technologies Managing Director Mitchell Bowen, IGT International Chief Executive Officer Walter Bugno, and Sands China Ltd President Dr. Wilfred Wong. The discussion revolved around content and amenities for the mass market.
While non-gaming amenities are regarded as equally important to the future of Macau, gaming remains to be integral in IR operations and development. In this session, the panelists discussed government directives to creating more amenities to cater to both mass market and gaming players, and other initiatives that will drive more tourism and revenues. They also touched on the role of industry suppliers in driving the mass market by cooperatively working with operators.
Scientific Games Moobery also shared with CalvinAyre.com what products have been proven effective in this market. Moobery added, “I think the electronic table game products really offers the benefits for both the consumer and the operator.”
He also mentioned that the non-intimidating nature of ETG brings players closer to the game where as for operators, ETG products warrants lower cost spending in operations.
As competition rises within the gaming space, higher demand for solutions increases. At a global level of competition, more revenue streams, broader offerings and even larger market shares are being required. The next session on data mining, panelists discussed digging deeper into the players and guests – their experience, their movements, and their behavior. By looking into marketing and operational strategies, potential for more revenues and getting business insights can be leveraged.
GamePlan Sudhir Kale bore down on the importance of digging deeper into data to thrive in the intense gaming environment. He also mentioned opportunities operators are missing out concerning data science. “We really don’t have the organizational culture in place to be able to harness all the insights that data currently create,’ Kale shared. He also added that there is a lack of education across different divisions, for instance, an integrated resorts whereby data are put into single version of the truth to be shared by different sections.
DCIJ Director Paulo Martins Chan bannered economic diversification and growth in Macau during his keynote address. In his speech, he delivered how Macau can sustain these positive changes and transformations.
“Macau focus on optimizing economic diversification by actively encouraging the gaming operators to develop more non-gaming elements and also adapt policies and strategy to promote betterment, integrity and quality in the gaming industry,” Chan said. He believes that these will be the core competence that will distinguish Macau in the world market.
