Finnish gambling operator, PAF, has partnered with Scout Gaming Group to become one of the first state-owned gambling entities to offer a Daily Fantasy Sports product.
The Scandinavian betting beast, PAF, is diving slot handle first into the world of Daily Fantasy Sports (DFS).
PAF, founded in 1966, is one of the good gambling guys. The business operates out of the Åland Islands, and original founders include Save The Children and the Finnish Red Cross.
Rather than raking in vast fortunes and spending it on company bonus schemes, PAF has an independent board that distributes profits to non-profit enterprises on the archipelago at the mouth of the Baltic Sea
, and 29,000 islanders are about to get a new injection of cash.
PAF has touched pinkies in a deal with the Scout Gaming Group (SGG) that will see the latter act as the conduit for PAF’s new DFS business model making them one of the first state-owned operators to launch a DFS product and one of the first in Scandinavia.
SGG will provide PAF with a fully customisable Fantasy Software and Fantasy Sports white label solution. The in-house StatCenter provides DFS options in all the standard games such as football and basketball, but even the less popular such as cycling and handball.
SGG is the parent company of DFS site FanTeam, and the new deal with PAF allows shared liquidity between the sites. FanTeam currently has over 8,000 users, 16 leagues and over 150 tournaments. In Jan 2016, I interviewed FanTeam former CEO, Kristoffer Zvickell. Check is out.
PAF has an online presence that stretches as far as Italy, after their acquisition of Winga in January 2015. They also have brick and mortar casinos in Finland and a casino on the cruise ships that float through those icy cold waters.
An SGG representative told me that the deal with PAF is only the beginning and that SGG plans to find more B2B partners in the near future.
