Global expansion for consumer-facing sports data product
Melbourne, Australia, February 2017: Sports data platform provider iSport Genius is delighted to announce that Unibet will license its offering in Australia and the United Kingdom with the potential to expand into continental Europe.
iSport Genius provides an interactive consumer-facing tool, leveraging trillions of pieces of data into powerful, easily understandable facts that help inform and educate online customers on their choice of bet. The unprecedented depth of the platform creates a large volume of highly engaging calls to action.
Nathan Rothschild, co-founder and partner at iSport Genius, said: “We are very pleased to be partnering with Unibet, a leading global sportsbook with significant operations in a number of jurisdictions. iSport Genius is a proven product and a perfect fit for Unibet with its ‘Luck is no coincidence’ slogan. The depth of our product will see Unibet take their data-driven angle to a whole new level. They are an excellent fit as we continue our global expansion.”
Erik Backlund, head of sportsbook at Kindred Group, added: “We are always looking to partner up with forward-thinking product and content service providers. iSport Genius will be an exciting addition for our Unibet customers, and the tool will add a different dimension to the all-important packaging of our offering across all channels”
iSport Genius will also be attending this year’s ICE Totally Gaming show taking place at the London ExCel from 7-9 February. If anyone wishes to arrange a meeting with either Nathan or international development director Lee Richardson to see how the data product works, they should contact Lee Richardson on the details below.
Contact:
Nathan Rothschild
Co-founder and partner
(m) +61 408 527 647
[email protected]
Lee Richardson
International Development Director
(m) + 44 (0)7720 421 645
[email protected]
Editor’s notes:
The Melbourne-based iSport Genius was formed three years ago by founders Nathan Rothschild (head of strategy), Brett Cosgriff (head of content) and Jared Hopping (head of production). It specialises in the production and analysis of sports data and focuses on providing unprecedented insights into sport via the crunching of statistics. The Group, which also has offices in Asia, Europe and the Middle East, is backed by venture capital firm Regentbay Investments.
