Sportech has signed a strategic technology services agreement with Longitude that will let them develop a single pools product in Europe and India. The agreement is for an unspecified period and is primarily aimed at the mobile, online and tablet markets. Sportech hope single bets will build liquidity that will in turn mean “larger, deeper and more liquid betting pools on football and cricket”. Ian Penrose, chief executive of Sportech, added: “Our significant international presence, particularly in North America, has enabled this alliance to be forged and we are delighted to have signed this important agreement with Longitude. As we have previously said the constant evolution of the customer experience and development of new products is a priority for management, and working with Longitude will add considerably to our digital products and technical capabilities, initially focused on football.”
Mobile specialists Probability have signed a deal with Glu Mobile to develop a number of real-money games for the “freemium” game creator. The deal will see Probability design a suite of “Glu-branded real-money mobile slot games”, according to a release from the company. Charles Cohen, chief executive of Probability, commented: “The games developed by Glu feature great characters and stories and they look fantastic. Some of these titles have had many millions of downloads worldwide. We have a unique opportunity to work with Glu to fashion great slots games that will appeal to our customers as well as those of our B2B clients.”
Digital content provider Perform has signed a deal with USA TODAY to provide the company’s clients with sports content on demand. The company, which provides the industry standard in sports betting live streaming, will give those in the USA a chance to enjoy Perform’s stable of highlights including all the country’s professional sports leagues as well as college conferences and UFC. Commenting on the agreement, Juan Delgado, MD of PERFORM Americas, said: “This partnership demonstrates our ability to deliver premium sports video, produce original programming for digital audiences – and solidifies our strong position in the U.S. digital sports market.”
