Penn National has come to an agreement with New York-based Boom Sports for the latter to operate a number of iGaming skins for the casino operator across the U.S. According to a press release from Boom Sports from yesterday, the partnership will see it operate mobile sportsbooks and online casinos through the deal, which will remain in place for 20 years once each state signs off on the arrangement. In addition, the company will launch a new product tied to Barstool Sports, which was acquired by Penn National this past January for $450 million.
The new agreement allows Boom Sports to provide its own digital sports gambling and iCasino products under the Penn National umbrella in five states, including Louisiana, Mississippi, Missouri, New Mexico and Ohio. In Mississippi and Louisiana, the company will hold first skins; in Ohio, a second skin and Missouri and New Mexico will be home to third skins. Boom Sports will also be open to exploring additional operations in other states.
Boom Sports co-founder and CEO Stephen A. Murphy says of the deal, “This agreement marks a pivotal moment in the history of Boom Sports. As we aim to become the premier technology provider for the real-money online gaming industry, this deal will allow us to unveil our unique sportsbook vision directly to consumers.”
The deal is made even more lucrative for the company, as it doesn’t have to pay anything to Penn National in advance. In return, it will develop a collection of free-to-play games for the casino operator, one of which has already been introduced. That was NASCAR Finish Line, which was presented this past February to car racing fans and is designed to showcase live NASCAR races and eNASCAR competitions. Boom Sports has also agreed to create real-money games and content for Penn National.
The second product the company will develop is expected to integrate Barstool Sports. It isn’t clear from the press release what this game might be, so sports gambling fans will have to wait for further updates from Boom Sports.
Med Naooshan, the chief technology officer and president of Boom Sports, says of the Penn National partnership, “We look forward to powering the digital products of the leading online casino operators in the world through our innovative game content, casual-friendly user experience, and superior technology. This market access deal allows Boom to get our regulated, real-money products in front of consumers directly so we can make sure our partners get the most proven and successful products.”
Boom Sports has primarily been a B2B-centered company since its inception. However, its foray into front-line operations has been propelled by the increased attention given to the sports gambling industry in the U.S. It has already developed working relationships with heavy hitters like NBC Sports, and was involved in product development for the XFL before the football league was forced into bankruptcy earlier this month.
