• “The new platform will place operators in the advantageous position to truly address the entire player journey, and increasing the player lifetime value”
BtoBet is set to take centre stage at ICE London, stand S1-320, with the industry’s leading platform provider unveiling its third generation Neuron 3 betting platform.
BtoBet’s Chief Executive Officer, Alessandro Fried, states that the platform aims to deliver a betting ecosystem that perfectly adapts to today’s player demands, throughout all the stages of the player lifecycle, as they seek a wider betting experience.
“Neuron 3 is the result of a lengthy analysis of the player’s behaviour and the operator’s ability to address their needs in the minimal time-to-market. We are confident that the new platform will place operators in the advantageous position to truly address the entire player journey, and increasing the player lifetime value.”
Fried further added that success for any bookmaker resides in augmenting his target customers’ engagement with the product he offers.
“We are addressing this by providing operators with the core technology to facilitate their player interactions in placing their bet, whatever the device, place, time, and communicative channels of choice in a player-centric environment. The end result will be a betting experience with an accentuated entertainment perspective based on the seamless transition of the core technology to adapt to the various scenarios characterizing the players’ behaviour at a granular level.”
Download the Industry Report “A Player-First Approach” for a better insight, and schedule a meeting for an exclusive demonstration of the new Neuron 3 platform at Stand S1-320.
About BtoBet.
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com
