Sports gambling technology and solutions provider SBTech continues its advance across the U.S. as it looks to capture as big a chunk of the betting market as possible. Its latest move involves Indiana’s burgeoning industry and comes through a partnership with Rising Star Casino. On November 11, SBTech officially launched an on-property sportsbook at the venue.
The sportsbook is being operated under the BetAmerica brand owned by Churchill Downs, according to a company press release. It offers self-service gambling kiosks, as well as cashier booths and a full bar. Following Indiana’s recent launch of online betting, SBTech will roll out its proprietary online and mobile sports gambling platform.
SBTech U.S. President Melisa Riahei indicates in the announcement, “We are very excited to be entering the great state of Indiana. Our on-property sportsbook product has been extremely successful to date, and we look forward to replicating that success for Rising Star Casino, in partnership with Churchill Downs.”
The company recently helped the Oregon State Lottery (OSL) launch its Scoreboard app last month. That platform allows sports wagers across all major leagues and provides access to live bets, prop bets and futures, and is available through both the OSL website, as well as a stand-alone app. Permanent betting kiosks are expected to be added sometime next year.
Ian Williams, the president of online gaming for Churchill Downs, adds in the release, “We are thrilled to be working with SBTech and Rising Star Casino to bring the BetAmerica sportsbook to Indiana. Using SBTech’s superior technology platform and innovative products, we have established a strong foothold in several states, and look forward to continuing our growth in partnership with SBTech.”
SBTech is now found in many states in the U.S., adding six to its portfolio in the past 18 months. In addition to the partnerships it has with the OSL and Churchill Downs, it has also inked deals with Golden Nugget, Resorts Casino Hotel and many more.
Indiana introduced mobile sports gambling in October, a month after retail sportsbooks first saw action. The past two months have been successful for the activity, with a handle of $35.2 million in September and $91.7 million a month later. As more options, such as SBTech’s launch, are put into play, the state will be able to generate even more revenue to cover its budget.
