IMG ARENA and UFC to launch UFC’s first-ever official live betting products


The UFC Event Centre Features Authorized UFC Data Feed and

img-arena-and-ufc-to-launch-ufcs-first-ever-official-live-betting-productsLive In-Round Betting for Every UFC Event

LAS VEGAS (October 11, 2019) – UFC®, the world’s premier mixed martial arts organization, and IMG ARENA, a leading sports betting service and content hub, today announced they are launching UFC Event Centre, a ground-breaking sports betting product that will provide a host of new opportunities for live betting during each fight of every UFC event.

Both the UFC Event Centre and UFC’s official data feed will be made available globally through licensed partnerships with sportsbooks and gaming operators, including IMG ARENA’s existing portfolio of more than 300 operators.

The UFC Event Centre is the gaming industry’s first sports betting product created specifically for a major sports brand, developed by IMG ARENA to capture the thrilling UFC experience. It will deliver more features and markets for UFC events than any betting product available previously. These include:

Live In-Round Betting for Every UFC Event Globally
Official Data Delivery in Less than Two Seconds
Immediate Bet Settlement
Live Betting Data Points
– Knock Downs; Submissions; Takedown Attempts; Takedowns Landed
Live Statistics
– More than 50 positional and striking statistics
Fighter / Event Details
– UFC event and bout schedules
– Live event information
– Fighter information and rankings
– Weight class / division information
Mobile-First Design
3D Visualizations of Live UFC Action

The UFC Event Centre will immerse fans in unique and official content every second of every round. A wealth of live, time-stamped data points will open a huge range of new betting opportunities, including reversals, knockdowns, submissions, takedown attempts, and takedowns landed.

“The UFC Event Centre and its official data feed will be a game changer for how UFC fans engage with our events through sportsbooks and gaming operators,” said UFC President Dana White. “We have the most passionate, die-hard fans of any sport, and they’re going to love the option to place bets live during a fight. Betting operators are also going to love this product because, unlike other sports, UFC has no off season. The action will be non-stop for fans and sportsbook operators.”

Freddie Longe, Executive Vice President and Managing Director of IMG ARENA said: “The UFC brand is extremely powerful and already resonates strongly with the key demographics of global sports betting consumers. Through this partnership with UFC, we have been able to develop official products that will help unlock significant value for both UFC and our global sports betting partners.”

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 300 million fans and 70 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious ARENAs around the world, while broadcasting to nearly one billion TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 60 countries. The organization’s digital offerings include FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit and follow UFC at, Twitter, Snapchat and Instagram: @UFC.

Chris Bellitti
[email protected]

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.

Gary Double
+44 208 233 7425 / +44 7768 825114
[email protected]