• Tackling compliance, user experience, volume, and innovative content
With less than a year until next year’s Euro 2020 kicks off, and with many experts considering this edition to be the largest yet, there’s a lot of expectation from bookmakers to tap into the wealth of opportunities that this tournament will keep in hold. But do all operators have what it takes to increase their market share and make the most in terms of new player acquisition and maximising the player engagement?
In its latest Industry Report – The Euro 2020 Challenge: Retaining your market share – BtoBet analyses how bookmakers need to ensure that they are up to the task in terms of a number of various areas, namely: infrastructure, volume, content, a solid UX, and strong acquisition and retention strategies.
The Report also analyses how operators are facing increasing challenges in the European market especially when it comes to compliance. The evolving nature of the technology at the core of the whole iGaming industry has been met with the introduction of various rules and regulations governing the sector, especially from a responsible data usage point of view, with the local governing bodies keen on strengthening their responsible gaming policies, and the AML and data protection procedures. The Report analyses how to circumvent these challenges licensees must ensure that they have at their disposal a stable, advanced, flexible and scalable platform ensuring not only the integration of any third party content, APIs, widgets, payment providers or affiliation system, but also at the same time being highly flexible in order to be compliant with any local jurisdictions.
To have a deeper insight operators can download The Euro 2020 Challenge: Retaining your market share, and schedule a meeting with BtoBet’s team of experts by sending an email on [email protected] to be provided with detailed solutions of how they can tackle the European market.
About BtoBet.
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com
