In his 15 years’ experience working in the industry, Seth Young has seen it all. But the veteran gambling executive is excited to experience more, especially with the recent liberalization of the sports betting market in the United States.
Young was tapped in November 2018 to head the innovation department of online bookmaker PointsBet. As chief innovation officer, among Young’s duties is to spearhead new market entry and brand identity—an important task with PointsBet expanding into the recently legalized U.S. sports betting field, which he described as a “very exciting” time.
“It’s very fulfilling to see the market finally liberalizing and catching up with common sense. Being at PointsBet now is fantastic, coming back to my roots with a fast growing, very interesting innovative technology company surrounded by some of the smartest people that I’ve ever seen. It’s a fantastic time to be in the sports betting market, it’s a real privilege to be a part of the one of the first legal bookmakers in the United States,” Young noted.
Prior to joining PointsBet, Young was the executive director of online gaming at Foxwoods Resort Casino, where he oversaw the organization’s online gambling strategies, including social, real-money and sports, as well as the operation of live online gambling products. This is key for PointsBet, as the Australian-founded company is currently focused on building and expanding its presence in New Jersey following its partnership with Meadowlands and Tioga Downs.
“PointsBet for a lot of people is one of the greatest companies that nobody’s ever heard of yet, and I believe that when we made the partnership with the Meadowlands, Jeff Gural, who’s the proprietor of the Meadowlands, felt the same way,” Young said. “We recently launched in New Jersey, we’ve been live for just over a month, it’s very exciting. Our early results are fantastic and we can’t wait to see what happens next.”
For affiliates looking to get their foot in the door with the marketing in the regulated U.S. market, Young has a piece of advice for you: start now.
“With the liberalization of the sports betting market, we should see more doors open in this country. Find yourself a good lawyer, make sure you understand the law and when you’re thinking about content, it’ll be great to create amazing educational content to help educate those that don’t understand how sports betting works and make them smart about what this is and how to bet responsibly and enjoy them,” he noted.