Trustly, the European payments company, is introducing its latest technology, In-Banner Pay N Play. The new technology will further innovate the user experience and enable operators to
offer another seamless, secure and efficient way to distribute their services.
Trustly, which developed Pay N Play in 2015 to streamline the user experience on online merchant and gaming sites, is now offering a new technology based on Pay N Play. With In-Banner Pay N
Play, operators will be provided an additional tool for offering their customers a seamless and secure online gaming experience with a streamlined registration and payments process. The
deposit and registration will be possible within an interactive banner, hosted by the operator. In-Banner Pay N Play supports operators in fulfilling their registration requirements, while
simultaneously increasing their conversion.
Johan Nord, CCO at Trustly, said: “Trustly takes pride in leading innovation in the payments industry and we are constantly working on new areas of application that will help improve the
business performance of our merchants. The new In-Banner Pay N Play technology gives operators unprecedented reach and proximity to users, and we look forward to seeing which operators, payment teams and marketing departments make best use of it.”
Vasilije Lekovic, Head of Gaming Accounts at Trustly, said: “The new concept combines the main features of Trustly’s Pay N Play product but applied in a new environment. Users can be activated
without needing to leave the webpage they are browsing, creating significant value for operators looking to increase the efficiency of their marketing spend.“
Trustly’s services are only offered to licensed gaming operators and the availability may vary depending on market and license requirements.
Founded in 2008, Trustly Group AB is a Swedish FinTech company that makes online banking e-payments fast, simple and secure. The company offers cross-border payments to and from bank accounts at over 3,000 banks in 29 European markets and connects businesses and consumers within e-commerce, travel, gaming and financial services. In 2017 and 2018, the Financial Times ranked Trustly as one of the fastest growing companies in Europe on the FT1000 list and the London Stock Exchange recognized Trustly as one of Europe’s most inspiring, fast-growing companies.
Trustly has 240 employees and is headquartered in Stockholm, Sweden, with regional offices in Finland, Spain, Malta, Germany and the UK.Trustly is a licensed Payment Institution in accordance with the second payment services directive (PSD2). Trustly is under the supervision of the Swedish Financial Supervisory Authority. Read more at www.trustly.com.