Trustly launches a new product to help land-based casinos go cashless


Stockholm, Sweden, October 15, 2019 – Trustly, the online banking payments provider, is proud to announce the launch of Trustly Live, its first product built specifically for land-based gaming.

trustly-launches-a-new-product-to-help-land-based-casinos-go-cashlessSince 2008, Trustly has made it fast, simple and secure for players at online gaming sites to deposit and withdraw money directly to and from their online bank account. Now, with the introduction of Trustly Live, Trustly is helping to remove the need for cash at land-based casinos and sportsbooks.

Increasingly, consumers across many geographies are carrying and using less cash. In Sweden,for example, in 2018, only 13% of Swedes reported using cash for a recent purchase, according to a national survey , down from around 40% in 2010. At the same time, handling cash can be costly for land-based gaming operators, typically costing around 5%.

With Trustly Live integrated as a deposit method at tables, CRTs and cages, players can scan a Trustly QR code with their smartphone and instantly deposit funds from their online bank account. This helps operators lower cash handling costs while also catering to the preferences of their players. Additionally, Trustly Live can strengthen KYC and AML checks, ultimately helping to enhance the trackability of players and meet increasingly strict regulatory requirements.

Trustly Live is currently live with Cherry Spelglädje in 45 locations in Sweden and plans to expand across Europe in the coming months.

Samuel Barrett, Director of Gaming at Trustly, says: “The launch of Trustly Live will help land-based operators thrive in today’s increasingly cashless economies. Cash handling is expensive, unsafe and, frankly, outdated. Consumers are already adopting safer and more convenient ways to pay and Trustly is excited to be bringing innovation to the land-based gaming world by helping operators keep pace with their players’ preferences.”

About Trustly

Trustly is a FinTech company that makes online banking payments fast, simple and secure for players and operators alike. It enables instant deposits and withdrawals for players across Europe and the US. Its most acclaimed product, Pay N Play®, streamlines the registration process and lets players start playing games instantly while ensuring operators stay compliant.

Today Trustly offers the market’s best bank coverage and links together over 3,300 banks. The company processes roughly 8 million payments per month and partners with some of the biggest brands in gaming, including Bet365, ComeOn, Betsson and more. Trustly is a licensed Payment Institution under the supervision of the Swedish Financial Supervisory Authority.