As every football fan eagerly awaits the kick off to this year’s World Cup event, bookmakers are gearing up to ensure that they provide an optimal betting to the legions of punters eager to place their bets on a myriad of matches. Everything indicates that the upcoming sporting event in Russia will provide a perfect opportunity for operators to implement innovative strategies to acquire new players whilst retaining the loyal punters in their fold.
And with the last edition serving as a clear indication of how punters are ever increasingly embracing the technological evolution that has taken the betting industry in stride, operators must ensure that every aspect of their business is appropriately suited in terms of infrastructure, and ultimately content to deliver an exceptional player experience.
As with any event of this magnitude operators will be presented with several challenges. However, there are determinate key areas that operators have to address to ensure an optimal experience for the player, and to be in the best possible position to take advantage of the opportunities that the World Cup presents, namely:
– Coverage and,
– Acquisition and retention strategies.
In his insight, Davide Ruggeri, BtoBet’s Director for the Sports Department, indicated that the World Cup is every bookmaker’s dream, bringing about a wide spectrum of players, and even involving people who are not considered to fall under the standard term of “gamblers”.
Focusing on the interest that this manifestation generates, Ruggeri stated that “eventually this also has a direct impact on the operations themselves, with the revenue potentially increasing by 200%”. And it is this element of interest that presents operators with a massive opportunity to implement strategies aimed at the acquisition of new players, whilst also focusing on retaining their current fold of punters.
For a deeper insight download BtoBet’s latest Industry Report, “World Cup: Risks, Challenges and Opportunities for Operators”.
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