(London, UK – November 2017) Betgenius, the leading supplier of sophisticated sportsbook data and technology services to regulated bookmakers and lotteries globally, has been selected by Italian operator Sisal to power a highly targeted digital acquisition campaign for its Matchpoint sports betting brand.
The multi-faceted campaign sees Sisal harness Betgenius’ iGaming-specific programmatic trading desk, as well as its unique dynamic creat
ive services, to drive conversions with personalised and highly relevant messaging.
Betgenius runs the largest programmatic trading desk developed solely for sports betting and iGaming operators in the world. Its advertising is driven by real-time sports data, allowing its partners to display engaging content such as live odds and scores within dynamic creative formats.
Marco Tiso, Director Online Gaming Business Unit at Sisal, said: “In the ultra-competitive Italian sports betting market, it is vital to acquire and retain customers strategically. By partnering with Betgenius we can be sure of targeting the right customers, with the right message, at the right time.”
Matt Stephenson, Managing Director at Betgenius, said: “As experts in helping sportsbook and casino brands deliver creative, effective campaigns that build meaningful connections with their customers, we are excited to see the results of our partnership with Sisal.”
For more information and interview requests, please contact:
Tom Washington
E: [email protected]
T: +44 7495 565 886
About Betgenius
Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to the regulated sports betting sector. We deliver robust, cutting-edge technology that helps international bookmakers and lottery operators maximise performance across sportsbook platform, trading and marketing.
Its range of sportsbook management services, including partial or complete automation of trading function, the biggest range of pre-match and in-play betting markets in the sector, are renowned for helping operators increase operational efficiency, drive turnover and increase margins.
Betgenius also leads the way in the provision of integrated customer marketing. From acquisition and player life-cycle management to reactivation and CRM tools, we offer everything a sportsbook operator needs to attract, retain and engage customers.
For more information, visit www.betgenius.com
