Betgenius appoints Bill Anderson to spearhead Americas growth


(NEW YORK CITY, U.S. – 04 December, 2019) Betgenius, a leading supplier of end-to-end sportsbook management services, has strengthened its senior commercial team in the Americas with the appointment of Bill Anderson as its Vice President for the region.

betgenius-appoints-bill-anderson-to-spearhead-americas-growthAnderson will spearhead the company’s expansion strategy and oversee its growing team dedicated to the crucial markets of the U.S. and Latin America.

He joins from Stats Perform where he led the U.S. betting business for Perform Media and has previously held senior commercial roles at GAN and TrafficGeneration.

Of his appointment, Anderson said: “I couldn’t be more excited about joining Betgenius at this vibrant time in its global growth. As regulation rapidly evolves and markets mature throughout the Americas, our premium quality and highly customizable sportsbook management and best-in-class live wagering services will become increasingly desirable for ambitious operators.”

Eric Stevens, Global Sales Director at Betgenius, said: “Bill is an accomplished gaming executive with a deep understanding of the betting and media ecosystems in the Americas. We continue to invest in new products and services to meet the demands of operators throughout the region, including our renowned live wagering services powered by fast and reliable data, and Bill’s expertise will be invaluable in shaping and deploying this ambitious growth strategy.”

About Betgenius

 Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to regulated sportsbook operators. Our multi-award-winning technology is built to help our partners maximise their performance through a live sports data, outsourced trading, live streaming, same- game-parlay and digital marketing solutions.

Betgenius’ bespoke solutions empower operators to take total control of their brand and trading strategy in order to create a unique proposition, drive operational efficiency and boost profits.

As part of Genius Sports Group, the global leader in sports data, technology and integrity, Betgenius prides itself on being the most trusted partner to the global sports betting sector.