Better Collective strengthens tech position with appointment of industry-leading board member

Better Collective strengthens tech position with appointment of industry-leading board member

6th October, 2017 – Better Collective, the world’s leading provider of betting tips, bookmaker information and gambling tools, has appointed previous President of Microsoft for Western Europe and current CEO of SimCorp, Klaus Holse, to the board of the leading digital platform builder for iGaming communities.

Better Collective strengthens tech position with appointment of industry-leading board memberThe addition comes shortly after Jens Bager stepped in as chairman of the board, back in August. This is another step towards bringing more relevant experience into the boardroom of one of Denmark’s fastest growing international companies.

At the time of joining Better Collective, Klaus Holse brings an unmatched level of experience that will help drive the tech company forward. Beyond his past role with Microsoft, Holse currently serves as chairman of the board for two other tech companies, as well as being the current CEO of SimCorp.

Better Collective is commonly recognised by the iGaming industry for their innovative digital strategy and products. This year alone, Better Collective won two prominent industry innovation awards for their newest product SmartBets.

With the addition of Holse to the board, Better Collective aims to propel its innovative strategy even further regarding global technical achievements.

Jesper Søgaard, CEO and Founder of Better Collective: “We are truly excited to have Klaus join our board. Better Collective has always considered digital innovation as one of its core competences, and Klaus’ expertise will help us develop even further.

“His insights will ensure Better Collective further strengthen its position as the leading international affiliate for the iGaming industry.

Klaus Holse, Board Member at Better Collective: “The aggregator platforms that Better Collective have already built has truly piqued my interest.

“Considering that the company has received multiple industry awards for their innovative digital products, they are certainly leading the pack within the iGaming industry and I look forward to bring some of my experience to help drive this further.”

About Better Collective

Better Collective vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities

Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting,, which generates more than 125,000 new betting tips per month.

The social tipping product brings together and analyses the opinions of over 450,000 users worldwide across 40 different sports. In 2015, was named Best Affiliate at the prestigious EGR Operator Awards.

In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts.

Better Collective’s portfolio includes more than 1,500+ websites and products. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German casino players, and bettingexpert LIVE, the world’s first in-play tipping app.