Italy is the second biggest regulated market in Europe and is ready to become ever more competitive for the awaited release of 120 new online licenses and also for some new emerging trends.
In August 2017, Sports betting showed an increasing trend towards mobile with +89% growth compared to 2016 and players demonstrated a strong interest in mobile, doubling their budget for playing and betting with their smartphones.
To have a deeper insight, download the White Paper “News for the Italian market. How to emerge from the homologation and make your offer different!”
Another interesting aspect concerns the gambling preferences of the users in the country:
• 43% of player prefer casino games
• 34% sports betting
• 3% covering the rest of the gambling offer, poker included.
Davide Ruggeri, Head of Sportsbook of BtoBet, commented:
“Behind these numbers, is hidden a new client-player which requires new ways to attract his attention, different product proposals and high-quality offers.
From this point arises the operators’ need to adapt to the necessity of the new mobile gaming frontier and to online and retail as well. How? By improving their offer and – above all – the player’s experience.”
In Rome, Ruggeri will show operators how BtoBet’s clever and flexible platform allows them to manage their “.it” business, retail and online, easily.
To book a meeting, write to [email protected].
About BtoBet
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customisable, secure and flexible cloud based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has offices in Macedonia, Italy and Malta. The Technical team of the company is in Skopje and has an ever-growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing centre.
