Sky Betting & Gaming has announced that it has partnered with SBTech, which will supply the operator with a full sportsbook platform in Germany.
The company will utilise SBTech’s award-winning betting platform, complete with pricing, trading and risk management services. The deal includes the provision of CRM, payments, reporting and automated bonusing tools.
Sky Bet’s German customers will benefit from localised products, content and payment methods, and will also be able to take advantage of SBTech’s innovative betting features, including flexible cash out, enhanced accumulators and price boosts.
Jochen Weiner, MD of Sky Bet Deutschland, said: “Our growth strategy is focused on agility and technological innovation and as such, SBTech was a natural choice as our sportsbook and platform provider.”
Richard Carter, CEO of SBTech, commented: “The deal with Sky Bet consolidates our position as the market-leading provider of sportsbook and platform solutions for premium operators worldwide. I’m particularly looking forward to overseeing close collaboration between our teams. Innovation is at the core of both of our organisations, and together we can push the boundaries of the sports betting industry, providing new products to customers in a wide range of territories.”
About Sky Betting & Gaming
Headquartered in Leeds and led by Chief Executive, Richard Flint, Sky Betting & Gaming was formed in 2001 and has since grown to become one of the UK’s leading online bookmakers, with a team of 1300 employees and a strong track record of innovation.
As one of the first bookmakers to recognise the potential of online and then mobile platforms for betting and gaming, Sky Betting & Gaming today operates five major online products – Bet, Vegas, Casino, Poker, and Bingo – as well as leading sports affiliate Oddschecker. Its success means it has risen to be the biggest online player by customer numbers in the UK market.
In 2015 Sky Betting and Gaming became an independent company following the sale of its majority share by its parent company Sky to CVC Capital Partners, one of the world’s leading private equity houses in a deal which valued Sky Betting and Gaming at £800million. Sky has entered into a long-term brand license agreement and other commercial arrangements with Sky Betting and Gaming in connection with the sale.
SBTech is an industry-leading provider of comprehensive platform solutions to sports betting and iGaming operators in regulated markets. Its best-of-breed Chameleon360 iGaming platform, world-class sportsbook, unrivalled multi-award winning in-play betting, complete omni-channel offering, and fully managed and semi-managed service packages have made it the partner of choice for more than 50 top-tier clients in over 20 territories.
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