Technology will link 178 tables and 427 electronic terminals
London: June 2017 – Playtech has signed a large-scale casino management system agreement with Caesars Entertainment EMEA across eight landmark UK properties including the world-famous Empire Casino in central London.
Playtech subsidiary IGS will replace Caesars’ legacy technology with its cutting-edge proprietary Neon Enterprise system that will give the casino group complete control across its entire operation that covers eight properties, 178 gaming tables and 427 electronic terminals in London, Mayfair and across its UK estate.
Playtech’s retail division, which includes IGS, is firmly established as the fastest-growing supplier of systems to land-based casinos.
Caesars’ primary driver behind changing its existing technology was two-fold; deploy Neon’s advanced player tracking features estate-wide while also making the most of the Anti-Money Laundering (AML), Know Your Customer (KYC) and Enhanced Due Diligence controls.
IGS’s core product strategy roadmap and commitment to regular releases appealed to Caesars that required readily available access to the latest technology without the reliance on bespoke software and scheduled releases.
The project includes Neon Analytics and the recently released Neon CRM; both tightly integrated to the enterprise architecture in order to deliver targeted offers to players and measure the impact on bottom-line results.
Alex Oswald, CFO of Caesars Entertainment EMEA, said: “From my previous experience of using Neon – specifically Neon Analytics and the data it provides operators – I knew that it would make a significant impact if deployed within Caesars Entertainment properties.
“IGS’ approach to scoping the required system features and integrations – which are numerous within the estate – set them apart during partner evaluations.”
Martin Sykes, Managing Director of IGS, said: “We’re committed to the expansion of Neon Enterprise across the UK and bringing Caesars Entertainment EMEA on board cements our position as leaders in the market.
“By deploying regular, road-mapped changes to all customers, such as suspicious ticket-in, ticket-out (TITO) activity features in the spring release, we are able to move the whole customer base forward together.
“The specific strategy of focusing on compliance controls in the last 18 months has paid dividends and I look forward to working with Caesars in the coming years ahead.” Sykes added.
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.
For further information, contact:
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Bell Pottinger
+44 (0)20 3772 2500
James Newman, Head of Investor Relations
+44 (0)1624 645954