RakeTech Group, one of Europe’s leading iGaming affiliates, today announced the acquisitions of Denmark’s leading poker community Pokernet.dk as well as leading iGaming affiliate websites Odds.dk and Casinoguide.dk. Together with the previous acquisitions of BetXpert.com and TVsporten.dk, RakeTech has cemented its leading position in the Danish affiliate market and continues its clear focus on providing user value and high-quality casino, poker, and sports content.
Pokernet.dk is Denmark’s largest poker community, which was founded and operated by several experienced poker enthusiasts over the years including former World Series of Poker champion Peter Eastgate. Since its inception, the community has developed into a large and engaged user network that today involves all types of casino games.
Odds.dk is one of Denmark’s leading sports betting affiliate websites with multiple partner sites in various iGaming verticals. The acquisition also includes key Danish websites such as Blackjack.dk, Bonusodds.dk, Casinoguide.dk, Livescore.dk, Spilforslag.eu and Sportbonus.net.
Through the new assets, RakeTech strengthens its leading position in the Danish affiliate market. Previously, the company has acquired BetXpert.com, Denmark’s most established and largest sports betting community, as well as TVsporten.dk, one of Denmark’s main go-to pages and apps for high-quality sports content including TV listings, match previews, breaking news, viral video content and betting tips.
“Pokernet.dk and Odds.dk are a perfect fit for RakeTech. We are delighted to have acquired these new assets and look forward to continuing to provide relevant and high-quality content with a focus on sports, poker, and casino to Danish users. Our aim is to create real user value and increase the relevance for the operators”, said Michael Holmberg, RakeTech Group CEO. “RakeTech now has a leading position in the Danish affiliate market. Going forward, we will continue to look for suitable acquisitions that complement our portfolio, as well as growing our business organically by providing great content.”
About RakeTech Group
RakeTech Group is one of the leading online gambling affiliate companies in Europe. The Malta based company launched in 2010 and now operates more than 1,500 affiliate sites across Sweden, Denmark, Finland, Norway, United Kingdom and Spain, offering excellent conversion rates for more than 150 business partners.
The award-winning company was named ‘Affiliate of the Year’ at the 2017 EGR Nordic Awards and ‘Casino Affiliate of the Year’ at the 2016 Global EGR Awards. The group operates some of Europe´s most successful online gaming affiliate sites, such as flagship outlets Casinoguide.se and Nyacasinon.com as well as leading Swedish sports betting website Betting.se.