Better Collective’s new online tool gives greater personalisation to punters in Denmark
April 2017 – Leading industry affiliate, Better Collective, has added another language to its award-winning customisable odds comparison site, SmartBets, with a Danish version going live.
The Danish launch is the latest of a series of expansions for SmartBets, who have also announced German and Italian versions, as well as the original English site. Other new language versions are planned to be released in the coming few months.
The latest version of SmartBets follows in the footsteps of its counterparts with an industry-first customisable smart feed that allows users to create a tailored dashboard based around their favourite teams, leagues, betting markets and operators, ensuring they’ll easily find the best bets relevant to them.
Beyond just offering the best odds, SmartBets aims to provide users as much information as possible, so that punters can feel confident in their selections.
The SmartFacts feature, which present football fac
ts based on statistics in the users’ personal feeds, has been expanded in the latest version, due to its popularity, and has now been placed throughout the site, including on match pages.
The launch, aimed at punters in Better Collective’s home country, Denmark, also has a new grid lay-out for the front page, more markets available, and a constantly updating design to optimise the users’ experience.
SmartBets, which was launched last June, was named Best New Affiliate Product at the SBC Awards, as well as Best Innovation at the 2017 iGB Affiliate Awards. Thanks to SmartBet’s innovative one-click betting integration, users are also able to place bets instantly with major operators, including bet365.
Henrik Lykkesteen, Chief Commercial Officer for Better Collective, said: “We’re delighted to announce the latest language version of SmartBets, especially as it’s our home nation of Denmark. The majority of punters in Denmark are digital natives, and we are proud to offer them a localised version of our one-stop digital hub for everything related to football betting.
“It is an exciting time for the website, and the Danish edition joins an already large stable of different language versions of SmartBets. With more expansions on the horizon, plus plenty more innovative features soon to be announced, we think SmartBets is fast becoming the ultimate comparison.”
Key features of SmartBets, the trailblazing odds comparison site optimised for desktop and mobile, include:
• PERSONALISED COMPARISONS – the ability to create a unique profile to prioritise odds based on a punter’s favourite teams, leagues, betting markets and operators
• SMART FEED – a never ending feed of valuable odds and stats that are based on the preferences of the user
• ONE-CLICK BETTING – Better Collective’s pioneering integration making it easy for punters to turn their tips into bets at the click of a button
• LIVE UPDATES – Once a bet has been placed, punters can keep up-to-date via the Live Game Cast on their dashboard and can receive match notifications straight to their mobile
• ACCA GENERATOR – SmartBets’ unique service offering personalised Acca suggestions including a smart trio of odds, riskier selections and longshots with higher rewards
• EXCLUSIVE BLOG CONTENT – Bets and predictions from bettingexpert’s top tipsters, including England legend and bettingexpert ambassador Chris Waddle
• SYNC WITH BETTINGEXPERT – Just one account is needed to access the best in tipping, odds and in-play from SmartBets, bettingexpert.com and bettingexpert LIVE
• USER SUPPORT – Punters can access the Live Chat option for assistance in maximising their bets or for answers to their questions, making the process even more transparent
About Better Collective
Better Collective is the world’s leading provider of betting tips, bookmaker information and gambling tools, enriching the betting experience by giving its users the ability to easily research, identify and find the best odds on thousands of events.
Founded in 2000, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting, bettingexpert.com, which generates more than 125,000 new betting tips per month.
The social tipping product brings together and analyses the opinions of over 350,000 users worldwide across 40 different sports. In 2015, bettingexpert.com was named Best Affiliate at the prestigious EGR Operator Awards.
Better Collective’s portfolio includes more than 1,000 websites and products, including Roulette Geeks, the complete and unrivalled guide to roulette, CasinoVerdiener, the go-to place for German casino players and Betting Odds Calculator, the app which enables users to find true betting value.
About SmartBets
SmartBets is the world’s first customisable odds comparison site, offering more personalisation than ever to bettors with in-depth team and match pages, in-play odds and full transparency on bookmaker payouts.
Since its launch in June 2016, SmartBets has provided punters with tailored odds based around their favourite teams, leagues, betting markets and operators, ensuring they’ll easily find the best bets relevant to them.
SmartBets is powered by bettingexpert, the world’s biggest social network for sports betting, which brings together all the tools a punter needs to make the most informed wagers possible.
The odds comparison site also includes SmartBet’s innovative one-click betting integration, allowing punters to place bets instantly with major operators.
For more information, please contact:
Will Atkins | Digital Media Executive
+44 (0) 20 3586 8271 | +44 (0) 7540 336 883
[email protected]
twitter @squareintheair
